Key Takeaways
AI video ads are now mainstream: nearly two in three ad buyers use GenAI for digital video creative in 2026, up from half in 2025 (IAB, Digital Video Ad Spend & Strategy Report, July 2026).
Adoption and satisfaction have split apart. 96% of smaller buyers say they are not satisfied with their current…
Key Takeaways
Google DeepMind invested roughly $75 million in A24 in June 2026, its first equity stake in a film studio, to co-develop AI filmmaking tools starting with an AI storyboard generator.
A24 keeps full creative control and its existing film library out of the deal; the partnership is structured as a research collaboration, not…
Introduction
In today's digital world, video marketing has become an integral part of any promotional campaign as videos can be more engaging, drive an emotional connection with the audience, and communicate a brand story visually more than other types of media. Whether you are a startup or a well-established business, video marketing is essential for…
